myHealth Part 2

This post is a follow up to myHealth from a few days ago. I apologize for not getting it up immediately, but I wanted to make you wait in anticipation (or I was being lazy). I want to share with you my animation process. Like I said in the first myHealth post, this was my first try at a motion graphics animation in After Effects. Here is my process…

1. Script writing: Writing hasn’t always been my strong suit, but I find it a little easier when you do enough research to understand the topic. In this case, I needed to sell an electronic health record solution to patients. Questions I asked when beginning the project include: “What are the benefits of the solution,” “Why would I want to sign up for this service” and “Who is my demographic?” As you can see in the script below, I chose a two column format allowing me to write the VO and then fill in the visuals later…

script

 

2. After writing the script, I went to the storyboard and drew out some ideas for each step in the animation. I realized my original script didn’t have enough ideas that could be represented visually, so I had to revise. Once I was comfortable with the script and storyboard, I went to Photoshop.

3. I wasn’t sure how I should approach this part of the creative process, but I knew I wanted to make this animation in full HD; therefore, I decided to create an extremely large “info graphic” approximately 9600 × 4320 pixels that could encompass each step of the animation. Overkill? Maybe. You tell me. Here is the info graphic.

PSD

 

4. After designing my large graphic, I cut it into separate photoshop files and imported them as layers into After Effects.

5. I had my wonderful wife record a scratch track that I could use to create the animation.

6. I put my headphones on, locked in, and animated each layer.

7. As I was nearing the end of my animation and I was sure the script would not change, I contracted a freelance voiceover artist to record the VO.

8. To finish the video, I exported it to a .mov file that could be used in Final Cut Pro and Soundtrack to do the final audio design and compression.

Here is the result:

 

 

Let me know if you have any questions about the video, and please share any suggestions you might have for the animation process in After Effects. (Especially you Bill Parker)

Thanks for reading.

 

4 comments

  1. Jeff Neiman

    Wonderful animations, Dave! Definitely something I would want to see on T.V.

  2. Hey Dave,

    Nice stuff on here! How are you doing?

    Hey, did you get my message about how the science building footage you shot ended up getting used? What other departments, etc. It would help me out just a bit to know that.

    John

  3. Paul Yoder

    Great stuff! I think the animations were very well paced, and were simple enough to get the message across (simple healthcare) and not distract the viewer. It actually sold me on the idea (if anything needs simplified, it’s healthcare).

    Thanks for posting your process. If more people did this, I think we’d all be more competent in media. Again, great work.

    • Thanks for the comment Paul. I hope things are going well at Taylor, and take advantage of all that new equipment!

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